Over 22 Years ago, Chrissie Rucker had a vision: tocreate a company that specialised in stylish, white homewares,combining the highest quality with affordable prices. She envisionedcreating a seamless shopping experience across every channel, frombeautiful stores to online, making customers feel wonderfullywelcome at every touchpoint. What started as a range of whiteessentials for the linen cupboard - plump duvets, crisp sheets andfluffy towels - has gradually grown into the ultimate luxury lifestyledestination for your home, wardrobe, and little ones. From wakingup in crisp white sheets to the feel of whisper-soft cashmere againstyour skin, we believe in using the very best you can afford, everysingle day, seeking pleasure in the simplest of moments.